Privacy policy

Thank you for visiting DanceSupplies.com and for viewing this online privacy statement (the “Privacy Statement”). This Privacy Statement serves to give you notice about the types of personal information we collect, how we use it, and who we share it with and why. We describe these matters in detail in the pages that follow. We encourage you to read this Privacy Statement carefully. 

The effective date on the Privacy Statement above indicates the date on which this Privacy Statement was last updated. The English language version of this Privacy Statement is the controlling version regardless of any translation you may attempt. 

Please note that use of our website is also governed by our Terms of Use and Conditions of Sale (the “Terms of Use”), which contain a class action waiver and mandatory arbitration clause governing all privacy-related complaints and disputes except those falling under the Competent Data Protection Authority (defined in Section 11). We encourage you to read the Terms of Use carefully.

You can use the links below to navigate to areas of this Privacy Statement that apply specifically to you, or which may otherwise be of interest:

Some Important Vocabulary

When and to Whom Does This Privacy Statement Apply?

How Do We Collect Your Personal Information

What Types of Personal Information Do We Collect?

How Do We Use the Personal Information We Collect?

When/With Whom Do We Disclose or Share Personal Information?

Cookie Notice

Children’s Privacy

Promotional Messages

Comprehensive Privacy Laws

Changes to This Privacy Statement

Contacting Us

This Privacy Statement is an important document that explains how we address some of our legal obligations, and your related legal rights, involving personal information. We’ll use this section to let you know about some words that have special meanings whenever you see them in this Privacy Statement. When we reference “this Privacy Statement,” we mean the Privacy Statement you are reading now.

Wherever we say “Company”, “we”, “us”, or “our” in this Privacy Statement we mean Dance Supplies, Etc., Inc. We use the words “you” and “your” to mean each individual user accessing and using our website who is, in all cases, aged 13 or older. This age requirement is discussed in more detail later in this Privacy Statement here.

When we talk about our “website”, we mean our website found at dancesupplies.com and its subdomains, except where a separate privacy statement is applicable to the subdomain, and such others as we may make available from time to time.

Finally, when we refer to “personal information” we mean any information, data, or data element that, alone or in combination with other elements, can be used to distinguish, trace, or discover your identity. Certain data privacy laws include specific data elements or defined terms for what they consider to be personal information (sometimes also referred to as “personal data”). Where such data privacy laws apply, then the term “personal information” includes those specific data elements and defined terms as required by such laws.

Our website collects personal information from visitors to, and users of, our website. We may also receive personal information from users who interact with ads and content we display on third-party sites. This Privacy Statement applies to our processing and sharing of personal information collected by those means. If we have legal obligations to other categories of data subjects, such as our employees, supply chain or business partners, or vendors, we provide them with separate legally required notices or other terms in confidential contracts, policies, and other similar documents.

We collect and otherwise obtain your personal information in the following ways: (a) via our website when you choose to give it to us by voluntary submission; (b) via our website through automatic collection by technical means when you visit or use our website; and (c) when it is provided to us by external sources such as social media companies or companies that provide services on our behalf who, in each case, may have previously and separately collected elements of your personal information without our involvement and then shared it with us as part of a service for which we engaged that source.

Here are some ways you voluntarily give us your personal information:

• Creating Accounts. If you create a customer account you will provide us with your email address and other identifiers.

• Making Purchases. You may provide information to us when it is needed to fulfill your order.

• Messaging our Chat Feature. If you choose to communicate with us through our chat feature, you will be providing any information included in your chat messages, which may contain personal information.

• Signing up for Newsletters. Similar to account creation, we collect some voluntarily submitted information if you sign up to receive a newsletter or other informational or marketing material we publish.

• Registering for Events. If we host or sponsor an event or program that you register for, you will be submitting certain identifiers. Please note that for certain events, we may provide a separate privacy notice relevant to that specific event or program.

• Sending Emails and Texts. If you choose to send us an email from the “Contact Us” page of our website or through a similar link you will be giving us your email address and any other personal information that may be in your message or attached to it. The same is true if you send us a text message.

• Using Community Features. Our website may offer social media-like community features letting users post messages and comments, and/or upload image or other files and materials. If you choose to make use of these features, the information you post, including your screen name and any other personal information, will be in the public domain and may not be covered/protected by this Privacy Statement.

• Other Methods. Any other means by which you voluntarily submit personal information to us.

Your use of our website is strictly your choice. If you prefer that we not receive the above-described voluntarily submitted personal information, please don’t submit it. This means you shouldn’t participate in the applicable activities on, or use the applicable features available from, our website. By not participating in features that require voluntary submission of personal information, you may limit your ability to take full advantage of our website, but most of the content will still be available to you.

When you visit or use our website, basic information about your internet/electronic activity is automatically collected through your browser and through the systems used to operate, secure, and support our website. In addition, we use cookies and other tracking technologies, which we describe in greater detail here. Those tools and/or cookies may collect some information about your preferences for using our website or past actions, such as:

• your IP address and rough location;

• the type of browser and operating system you use;

• the date and time and length of your visit;

• the pages visited, graphics viewed, and any documents downloaded; and

• links to other sites you accessed from our website or used to navigate to our website.

If you access our website from a phone or other mobile device, the mobile services provider may transmit to us certain information such as uniquely identifiable mobile device information. That, in turn, allows us to collect mobile phone numbers and associate them with the mobile device identification information. Some mobile phone service providers also operate systems that pinpoint the physical location of devices, and we may receive this geolocation data as well.

We may work with companies who provide us with data, including personal information, so that we can tailor our services to audiences who have the most interest. These third-party companies collect information with their own cookies, pixels, and related tracking technology and then provide that information to us. We are not responsible for their data collection practices.

Further, we maintain a presence on one or more external social media platforms such as Facebook, YouTube, Instagram, and TikTok. Our website may contain connections or links to such social media platforms, or other websites or applications controlled by third parties. We are not responsible for either the content on, or the privacy practices of, social media platforms, or any third-party sites or applications to which we link or otherwise connect to. Those applications, sites, and platforms are not controlled by us and therefore have their own privacy policies and terms and conditions of use. To be clear: neither this Privacy Statement nor our Terms of Use apply to our external social media presence or any third-party sites or apps to which we may link or connect. That means even if you take an affinity action on our external social media presence (such as “following” or “liking” us), any identifiers automatically collected and given to us as a result are governed by the privacy policies and other terms of the applicable social media platform and are not our responsibility.

If you have questions about how those apps, sites, and platforms collect and use personal information, you should carefully read their privacy policies and contact them using the information they provide. In addition, certain coalitions of advertisers allow consumers to opt out of receiving interest-based advertising from members of those coalitions. You can visit the Digital Advertising Alliance and Network Advertising Initiative to opt out of receiving interest-based advertising from members of these coalitions. You will need to exercise these opt-outs on each browser on each device for which you wish to opt out of interest-based advertising.

The categories of personal information we may collect from visitors and users of our website are as follows:

• General Identifiers such as name, alias, email address, telephone number, billing and shipping address, Internet Protocol (IP) address, device identifiers, online identifiers, account username, and other similar identifiers.

• Customer Record Information such as name, address, telephone number, payment information, and other information associated with your customer account or transactions.

• Commercial Information such as products purchased, obtained, viewed, considered, or returned, shopping cart activity, product preferences, and other purchasing histories or tendencies.

• Account and Authentication Information such as username, password or other authentication credentials, account preferences, saved items, wish lists, and loyalty or rewards account information.

• Internet/Electronic Activity such as browsing history, search history, information regarding your interaction with our website or advertisements, referring URLs, pages viewed, links clicked, and information regarding your device and browser.

• Audio, Electronic, Visual, or similar information such as photographs, videos, or other content you submit in connection with product reviews or customer support, and recordings of customer service calls where applicable.

• Any Other Personal Information That You Voluntarily Provide to Us

• Analytics and Inference Data drawn using the above-described personal information that could allow us to create a profile reflecting your interests and preferences or to otherwise improve our website or marketing strategies.

We may collect anonymized data and inferences derived from the categories of personal information described in this Privacy Statement. This data does not identify you in any way. We will not reidentify, or attempt to reidentify, any deidentified information that we collect as described in this Privacy Statement.

We use the personal information we collect only in the manner and through the means allowed by applicable law. That means we determine whether we have a lawful basis to use your personal information before doing so. As stated in applicable law, such lawful bases may include processing personal information based on express consent, operating our business, performing a contract, and complying with a legal obligation.

Generally speaking, we use personal information for the following purposes:

• Fulfilling our Legal Obligations – fulfilling our duties and exercising our rights under contracts.

• Processing and Fulfilling Transactions – processing orders and payment, arranging shipping and delivery, facilitating exchanges and refunds, and other transaction-related services.

• Improving our Products and Services – using information to evaluate and improve our products, services, website, and other offerings.

• General Marketing – providing users with information about our Company, products, new arrivals, sales, and special offers.

• Tailored Marketing – providing users with product recommendations and promotional offers tailored to their interests and shopping preferences.

• Account Servicing – facilitating and servicing your customer account.

• Physical Security – providing security at our physical locations and for internal or external investigations.

• Technical Security – monitoring our networks and detecting security incidents.

• Customer Service – providing customer support and responding to inquiries, including requests for information.

• User Experience – such as internal research and analytics to improve user experience on our website.

• Knowing our Customer – understanding the demographics and interests of our website visitors.

• Debugging – debugging, identifying, and repairing errors that impair existing intended functionality of our website.

• Detecting and Preventing Unlawful Acts – protecting our systems and customers against malicious or illegal activity and prosecuting those responsible.

• Verification – verifying users, when necessary, and responding to data subject requests.

We will store and retain your personal information in accordance with applicable law. The criteria used to determine the retention periods include:

• how long the personal information is needed in connection with the applicable purposes for which we use it;

• the type of personal information collected; and

• whether we are subject to a legal, contractual, or similar retention obligation (e.g., mandatory data retention laws, government orders to preserve personal information relevant to an investigation, or personal information that must be retained for the purposes of litigation or disputes).

We may disclose the categories of personal information described in this Privacy Statement to the following categories of third parties for the business purposes described below:

• Corporate Affiliates – corporate affiliates who will use such information in the same way as we can under this Privacy Statement.

• Operations Support Vendors – vendors that help us to operate and increase the efficiency of our business and our website.

• Transaction Support Vendors / Payment Processors – We disclose personal information to those of our vendors and business partners that process payments on our behalf and send you confirmations and administrative messages.

• Customer Support Vendors – We may disclose your personal information to vendors that provide customer support services, such as chatbot, phone, or email support.

• Promotional or Fulfillment Vendors – In order to carry out promotions we make available to you and/or deliver our products and services, we are required to disclose personal information to vendors who specialize in those activities.

• Software and Technology Vendors – various service providers may have access to, or will be provided with, some of your personal information in connection with the tasks they perform on our behalf such as maintaining portions of our networks or the software applications that run on them. Some of our vendors may provide us with, or support their own services with, artificial intelligence tools.

• Marketing and Advertising Providers – we may disclose your personal information to third parties, including social media networks, who support online advertising, data co-operatives, mobile advertising, data analytics, social media engagement, and other advertising networks that support our marketing efforts.

• Analytics Providers – third-party providers who assist us in analyzing our web traffic, some of whom are characterized as “marketing analytics companies”, such as Google Analytics.

• Security and Fraud Prevention Providers – third-party security and fraud prevention providers when we have reason to believe that someone is causing injury to or interference with our rights or property or harming or potentially harming other persons or property.

• Law Enforcement or Government Agencies – government agencies and authorities, and other third parties when compelled to do so, or otherwise as required or permitted by law, including responding to court orders and subpoenas.

• Successors for Business Sale/Purchase – if we, or any of our affiliates, sell or transfer all or substantially all of our assets, equity interests, or securities, or are acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, divestiture, consolidation, or liquidation, personal information may be one of the transferred assets.

We use cookies, pixels, tags, and other tracking technologies to provide, protect, and improve our website and to collect, use, disclose, and share information as described in this Privacy Statement. This section explains how we use cookies and the choices you have.

A “cookie” is a small text file that is placed onto your device when you access a website or application. Cookies help websites remember information about your visit, which can both make it easier to visit the website again and make the site more useful to you. Other tracking technologies including, without limitation, embedded scripts, web pixels, web tags, web storage, web beacons, and identifiers associated with your app or device, operate in a similar manner to cookies and are used for similar purposes. We refer to all of these technologies as “cookies.”

Cookies used on our website may be first-party or third-party cookies. Cookies placed by DanceSupplies.com are considered “first party cookies”, whereas cookies placed by our partners or on their behalf are considered “third party cookies.”

Cookies can be either temporary or non-temporary as follows:

• Session cookies are temporary and allow websites to track a user’s actions during their browser session. Session cookies are removed from your device after you leave the website you are currently visiting.

• Persistent cookies are non-temporary and remember a user’s actions and preferences on a website, or across different websites, over time. Persistent cookies remain on a user’s device until they expire at a pre-determined time (e.g., 30 days after being downloaded), or until the user deletes them, such as by clearing browser cookies or site data.

The following types of cookies are used on our website:

• Non-Advertising/Non-Marketing cookies, also known as strictly necessary cookies, including essential cookies, preference cookies, and performance cookies. These cookies are essential for security and network management and to allow you to browse our website and use its features, as well as remember choices you have made on our website in the past. Typically, these are a mix of first-party and third-party session cookies. They do not involve sharing information with third parties for any type of marketing, advertising, or commercialization purposes.

• Advertising/Marketing/Analytics cookies, often referred to as non-essential cookies. These cookies are almost always third-party cookies and typically involve sharing certain elements of your data with those third parties for advertising, marketing, or analytics. For example, we use third-party “web analytics” services such as those offered by Google Analytics. For more information on how Google specifically uses this data, go to www.google.com/policies/privacy/partners. 

When you visit our website, you may have the option to manage your preferences for cookies used for advertising and analytics. You can learn more about how to opt out of Google Analytics via their site by going to https://tools.google.com/dlpage/gaoptout. We are not able to allow you to opt out of strictly necessary/essential cookies because, as described above, they are necessary for the technical functioning of our website.

Federal law imposes special restrictions and obligations on commercial website operators who direct their operations toward, and collect and use information from children under the age of 13. We take those age-related requirements very seriously, and, consistent with them, do not intend for our website to be used by children under the age of 13. Moreover, we do not knowingly collect personal information from minors under the age of 13. If we become aware that anyone under the age of 13 has submitted personal information to us via our website, we will delete that information and not use it for any purpose whatsoever.

By signing up to any of our promotional lists, you are giving your express permission to us and our agents or vendors the right to contact you with targeted advertising materials by email, text message (“SMS”), telephone or cellphone, including the use of automated, predictive, programmable, or similar automatic dialers or dialing software, or any other means of communication we may utilize to provide promotional offers. Your consent is not a condition of purchase. To the extent applicable, you expressly acknowledge that you are solely responsible for all charges billed by your mobile service provider. We may share your data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of promotional messages.

If you no longer wish to receive promotional communications by email, please follow the unsubscribe link located at the end of an email message. If you no longer wish to receive promotional text messages, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any mobile message from us. When we receive your request, we will take reasonable steps to remove you from our distribution lists, but it may take time to do so. You may still receive materials for a period of time after you unsubscribe. Unsubscribing or changing affinity actions or other submissions or requests made on our external social media presence, will likely require that you do so directly on that applicable social media platform as we do not control their procedures.

Privacy and data protection laws vary around the world. Our obligations arising under the majority of the world’s privacy laws are satisfied by individual risk assessments that we conduct to ensure we act reasonably and responsibly when processing your personal information.

In some jurisdictions privacy laws grant you certain specific rights regarding your personal information. We refer to these types of privacy laws as “Comprehensive Privacy Laws.” Examples of Comprehensive Privacy Laws include the General Data Protection Regulation adopted in the European Economic Area and the United Kingdom (“GDPR”) and the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act (collectively, “CCPA”).

Whether and how a particular Comprehensive Privacy Law applies to us involves a complex assessment of factors such as the degree to which we direct our business at the residents of a particular jurisdiction and the volumes of personal information we collect from that jurisdiction. For purposes of this section, the words “you” and “your” mean only those data subjects protected by the Comprehensive Privacy Laws we currently, or may later, determine apply to us (“Applicable Comprehensive Privacy Laws”).

Depending on the circumstances and where you reside, you may have the following rights under Applicable Comprehensive Privacy Laws.

• Right to Access. You may have the right to obtain confirmation of processing, access to personal data, and certain information about the processing.

• Right to Erasure. You may have the right to request that we delete any personal information that we maintain about you, subject to certain exceptions.

• Right to Correct. You may have the right to correct inaccurate or incomplete personal information that we store about you.

• Right to Restrict Processing. You may have the right to request that we limit the processing of your personal information in certain circumstances.

• Right to Opt Out of Profiling or Automated Decision Making. To the extent applicable, you have the right not to be subject to a decision based solely on automated processing, including profiling, where it produces legal or similarly significant effects.

• Right to Withdraw Consent from Processing. If we have collected and processed your personal information based on your consent, then you can withdraw your consent at any time.

• Right to Data Portability. You may have the right to receive certain personal information you provided to us in a structured, commonly used, and machine-readable format and to transmit that information to another organization.

• Right to Complain. You have the right to complain to the data protection authority identified in applicable Comprehensive Privacy Law as having competent authority (the “Competent Data Protection Authority”).

• Right to Object to Processing. Under the GDPR, you have the right to object to the processing of your personal information under the following circumstances:

In order for you or an agent you may designate to exercise any of the above rights, please contact us at info@dancesupplies.com or 410-647-8727. We will confirm our receipt in the time frames prescribed by Applicable Comprehensive Privacy Laws.

We may, however, be prevented from acting on your request because Applicable Comprehensive Privacy Laws only allow us to act if we can verify your identity and/or your agent’s authority to make the request. You will also need to follow our instructions in this regard, which may include asking you to fill out a request form. The identity verification steps we use may vary depending on the sensitivity of the information and whether you have an account with us. If we are unable to verify your identity, we may deny your requests to access or delete.

If you think we failed to follow this Privacy Statement or otherwise violated Applicable Comprehensive Privacy Laws with respect to your specific personal information, those laws give you various rights to complain, dispute, and seek remedies. Under the GDPR, you have the specific right to complain to your local Competent Data Protection Authority. Contact information for data protection authorities can be found here and here.

We may transfer your personal information in accordance with a valid transfer mechanism under Applicable Comprehensive Privacy Laws (e.g., the European Commission adequacy decision or EU standard contractual clauses) to recipients located outside of the European Economic Area (“EEA”) or the United Kingdom, including the United States, which may not have data protection laws equivalent to those in the EEA or the United Kingdom. You can request further details in relation to international transfers, including a copy of any standard contractual clauses, by using the contact details provided below.

We reserve the right to change or update this Privacy Statement from time to time. Please check our website periodically for such changes since all information collected is subject to the Privacy Statement in place at the time of collection. We will indicate the effective/amendment date at the beginning of this Privacy Statement.

If you have questions about this Privacy Statement or our privacy practices, please contact us at info@dancesupplies.com.